Google AdWords Advertising
The yellow pages and print advertising is basically dead. Everyone is online now, is your business advertising online?
When a potential customer is looking for a product or service, they’re likely going to search for it on Google. That customer is looking for you, and Adwords gets you found.
Why does your business need Google AdWords?
For a small business, Google AdWords can be a hugely successful method of driving traffic, marketing your product and ultimately getting increased sales.
So here are 5 features that make AdWords better than traditional advertising:
1. Reach your potential customers exactly at the time when they need your service
Any business, regardless of size, wants to be found on the first page of Google. Getting seen by customers at the exact time they are looking for your services is the best type of advertising you can hope to get.
AdWords gets your message viewed by your market, exactly when they’re searching for your specific product, service or offers.
2. Reach customers in your area only.
AdWords gives you location targeting options. What is the use of advertising to people who are in a different part of the country?
This is one of the most common mistakes I see businesses make, they do not set locations correctly and they end of wasting their budget on clicks that are from visitors who are too far away to do business with.
3. Pay for clicks only
Traditional advertising with Yellow Pages and Newspapers you pay no matter what the result.
Even if not a single person calls you! You still pay...With Google AdWords you only pay if somebody clicks on your advert and goes to your website. So you only pay for people who are looking for your service. If nobody looks for your service for a week you don't pay, simple as that.
4. Remind customers & follow them around
You’ve seen it, I’m sure. You visit a site, stay on it for a while, and then leave. But then you keep seeing ads for the company, or even the product page you were on. That’s retargeting.
With Google Adwords, if an interested customer has visited your website, when they leave your site, you can target your ads to follow them.
You pay extra for it but it really does work to increase sales. Think about it... Those people were interested enough to come visit your site. You can get seen by them again - and then again and again - while you’re business is still on their mind.
5. Control Your Own Advertising Budget day by day
With Google AdWords you can set your budget for each ad you run - and you can change it whenever you want.
If an ad is performing really well you can increase your results by increasing your ad spend. If it's under performing (low impressions, low click throughs, etc) decrease ad spend or stop it and test something. Simple!
Google Adwords is consistently seen as one of the best ways to reach your prospective customer, drive traffic to your business, and ultimately increase sales.
But there's no point in starting a marketing strategy unless you know what you're doing. We are here to help you get the best results from your AdWords budget.
In summary - What AdWords does for your business
R2000 - R6000
R6000 - R10 000
R10 000 - R20 000
Try it out AdWords for 1 month
No contracts - Stop your advert anytime.
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